Banner Content

• 3 calls to action, i.e.:
  • Drop down, radial buttons, <click here> button, underline links like Pregnant? or Want to Adopt?
  • The link must look clickable to be effective.
• No inappropriate, suggestive or otherwise offensive images.
• Text messages need to be very short and legible.
• Banner should entice user to click for more information, not fully educate them on what you have to offer.

Banners Specs

• File dimensions: 250x250, 160x600, 728x90 (width x height)
• File Formats: jpg, gif, swf or HTML (web standards compliant)
• jpg: In photoshop, “save for web” at quality: 60
• Max file size for non-flash:
  • 250x250, 160x600, 728x90: 35k
• No Audio/Video

Flash Banner Specs

• We allow, but do not recommend flash banners since they usually do not perform as well as html banners. Subtle designs do better than designs with a lot of motion.
• File Formats: swf files must be created inside Macromedia Flash and save down to version 6.
• File Sizes for 250x250, 160x600, 728x90:
  • Up to 35k initial load
  • Up to an additional 50k may be loaded after 10 seconds have passed since initial load.
• No Audio/Video