Ad Banner Specifications
Banner Content
- 3 calls to action, i.e.:
- Drop down, radio buttons, <click here> button, underline links like Pregnant? or Want to Adopt?
- The link must look clickable to be effective.
- No inappropriate, suggestive or otherwise offensive images.
- Text messages need to be very short and legible.
- Banner should entice user to click for more information, not fully educate them on what you have to offer.
Banner Specs
- File dimensions: 250x250, 160x600, 728x90 (width x height)
- File Formats: jpg, gif, swf or HTML (web standards compliant)
- jpg: In photoshop, "save for web" at quality: 60
- Max file size for non-flash:
- 250x250, 160x600, 728x90: 35k
- No Audio/Video
Flash Banner Specs
- We allow, but do not recommend flash banners since they usually do not perform as well as html banners. Subtle designs do better than designs with a lot of motion.
- File Formats: swf files must be created inside Macromedia Flash and save down to version 6.
- File Sizes for 250x250, 160x600, 728x90:
- Up to 35k initial load
- Up to an additional 50k may be loaded after 10 seconds have passed since initial load.
- No Audio/Video
